Feedback

After making some progress with starting our vector animals and working out a narrative we spoke with both Lee and Mark about our idea and received helpful feedback. Mark suggested we follow an empowering narrative that gives hope to those who are experiencing workplace bullying, making it more about well-being of the victim than work and the bully.

He also suggested we check out Cahan & Associates. They transformed a basic and quite frankly boring annual report by making it into a narrative with cartoon images. Although this seemed odd and unconventional for the content, it was popular with the viewers, as they were more engaged with the narrative of the characters and the aesthetic.

Here's an image of the report

Statistics

 One thing we found difficult that we did not expect was the lack of NZ statistics. This is the only valid statistic we could find that overall related to our brief. 


"The most recent Survey of Working Life by Statistics NZ revealed 10 per cent of employees had experienced discrimination, harassment or bullying at work in the previous 12 months."

"Last year, a survey by Victoria University found almost a third of the 16,000 Public Service Association members who responded had experienced bullying in the state sector"

- Shane Cowlishaw
Article on stuff.co.nz

Clients

Visual Inspiration/ Research

I liked the look of the basic geometrical
vector images. This would make for a
clean, yet effective design.

Visual Rhetoric

We came up with the idea of showing hierarchy and bullying in the workplace in a metaphorical manner. Using animals and their place in the food chain. For example; Lion- deer, shark- fish, bear-beehive and eagle- little bird. The different animals are obviously from different environments, this represents that bullying can take place in many varying workplaces.

Using the dominant character as the 'bully' and the weaker character as the 'victim'.
From here it should be simple to create a type of narrative to engage the viewer, rather than boring them with basic info. 

We received feedback from Mark and others on our table, we added notes to the blanks and have started to get more of an idea of where we are going.


Below are two quick felt iterations of kenzie and I attempting a visual rhetoric for our issue.

 I think continuing the process of story-boarding concepts will help us. Remembering the role narrative, metaphor, rhetoric plays in this visually.

The pages completed so far out of the 8 pages: 'Workplace Bullying'

 Looking forward to receiving much need feedback